why-video

A tool for
great storytelling

Video is a versatile and engaging content format that not only gives us a real-life picture of what is going on; it’s also easy to share across multiple platforms. Consumers like it because it’s easy to digest, entertaining and engaging, and marketers like it because it can give a potentially huge return on investment (ROI) through many channels.

Videos are more persuasive

The future has already arrived. Most of the businesses around the world have started using video content marketing by now. Yes, it’s worth it. Not only because everyone’s doing it but because video is one of the most versatile and profitable digital marketing tools out there.

Videos are measurable

One of the best things about sharing a video on social media sites such as Facebook and Youtube is that it allows you to keep track of the number of people who have actually viewed your video and shared it to their followers. Measurements can help your company determine which videos and surrounding social media activities have led to your increase in sales.

Video Builds Trust

Trust is the foundation of conversions and sales. But building trust should be a goal on its own. The whole concept of content marketing is based on trust and creating long-term relationships. Stop selling and let the people come to you by providing them interesting and useful information. The new era demands a focus on ignition, not just content, on trust, not just traffic. So, if you are serious about content marketing, you must be serious about video, too.

Video Ads do well among mobile users

Video and mobile go hand in hand. YouTube reports mobile video consumption rises 100% every year. Since people like to watch videos on the go, and the number of smartphone users is growing, your video audience keeps getting bigger and bigger.